Xbox leak confirms at least one major exclusive game for tomorrow’s Xbox Games Showcase
Oops, Undead Labs leaked its new logo and press kit for State of Decay 3 on the studio website.
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What you need to know
A leak originating from a publicly available press kit on the Undead Labs website has confirmed that a new trailer for the Xbox-exclusiveState of Decay 3will be part of the2024 Xbox Showcase. The confirmation was in the final paragraph of the press kit, acknowledging that the trailer would coincide with the announcement of a rebranding for Undead Labs.
The press kit was first posted by@Gematsuon Twitter.
A new State of Decay 3 trailer will appear at Xbox Game Showcase 2024 tomorrow.The “Press Kit” link on the Undead Labs website leads to a ZIP with the press release confirming it: https://t.co/xHygAWNTuc (scroll down to find the link)Studio is also rebranding with new logo. pic.twitter.com/clQWgtsJtvJune 8, 2024
The Undead Labs press release, shared by @Gematsu, elaborates how the studio partnered with 51 Eggs, a firm dedicated to branding, to shift the studio brand away from its independent roots to one that more closely coincides with parent company Xbox. Undead Labs chief of staff Vicki Ebberts is quoted as saying, “It felt right — and also the right time — that our brand reflected how much we’ve grown and changed.”
Undead Labs' founder left the studio shortly after its acquisition by Xbox in 2018. Phillip Holt then took the role of Studio Head and began expanding Undead Labs from its Seattle roots to include satellite offices in Illinois and Florida. “We wanted to give the creatives we work with a collective identity that transcends zombies,” said Holt.
Undead Labs has since nuked all content on the company website except for a landing page that features team members standing at the studio’s elevator doors.
It’s been 4 years since gamers got their first look at Undead Labs' next entry in the State of Decay series. State of Decay 3’s official announce trailer stole the2020 Xbox Showcase, featuring footage of a survivor encountering an infected deer in a snowy wood. There has not been a confirmed release date for State of Decay 3 as of yet, but the game is headed toXbox Game PassandPC Game Passwhen it does launch. There has also been no indication that State of Decay 3 will be among the titles that could potentially have a port on PlayStation in the future.
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Cole is the resident Call of Duty know-it-all and indie game enthusiast for Windows Central. She’s a lifelong artist with two decades of experience in digital painting, and she will happily talk your ear off about budget pen displays.
