Microsoft Store update adds “immersive experience” to showcase apps and games
Trailers are now near the top of app and game listings in the Microsoft Store.
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What you need to know
The Microsoft Store on Windows 11 has a new look in the works that will provide an “immersive experience” at the top of listings. Starting with version 22409 of the Microsoft Store, users will see trailers or hero images for apps or games. The new look is available in both light and dark mode. Right now, the experience is limited to Insiders, but Microsoft promises that “it will also start rolling out to non-Insiders soon.” The update that added the improved Microsoft Store pages started shipping this week. Microsoft did not share when the improvements will roll out to non-Insiders.
“We’re introducing a new feature for product pages that adds an immersive experience to the top of the page. For apps and games that provide a trailer, you’ll be able to enjoy it as you navigate to their various pages,“explained Microsoft. “Meanwhile, products without trailers will use beautiful hero images provided by the developers. There’s also an option in the Store settings page to toggle video autoplay on or off.”
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Fixing the Microsoft Store on Windows 11
The Microsoft Store has received a lot of hate over the years, much of which was justified. The store shipped with a lackluster app selection, poor developer support, and struggled to convert people to thinking of the Microsoft Store as the default way to install and update applications.
The gaming experience through the Microsoft Store was even worse than the app experience at launch. Our Managing Editor Jez Corden said “the Windows 10 Store is an awful experience for core gamers, and it needs to change.” That was back in 2018 and during the days of Windows 10. Microsoft has made several improvements since then for both apps and games.
The Microsoft Store is much faster than it used to be. It’s also more reliable when it comes to downloading and updating content. Most importantly, the Microsoft Store is now full of apps and games. In contrast to the early days of the Microsoft Store that centered around third-party apps for many big-name services, you can now find official apps for popular programs. Microsoft has made it much easier to get apps into the store and pushed the Microsoft Store heavily for years, and it’s paid off.
Honestly, it’s a shame that many now ignore the Microsoft Store. The store earned a poor reputation in its early days, and I know many people who have never given in a second chance. But Windows 11 is used by hundreds of millions of people, so I’m sure there’s a fair number who will use and appreciate the updated Microsoft Store.
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
