Microsoft puts final touches on its new ad within Windows 11, rolls it out to Canary Channel Insiders
The latest Insider Build of Windows 11 includes an ad for Game Pass within the Settings app.
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What you need to know
Windows 11 Insiders have a new build to install on their PC if they’re in the Canary or Beta Channels. Microsoft rolled out the updates late last Friday, giving Insiders a chance to try out the latest features and fixes for Windows 11. Changes in the builds include a controversial new ad within the Settings menu and improvements to backing up your settings.
The new ad within the Settings app has been in testing for a while and is expected to make its way to general users later this month with a Patch Tuesday update. The “feature” is already available in apreview build of Windows 11. The ad will only appear for those who play games on their PC. Users also need to use a Microsoft account on Windows 11 and be on either Windows 11 Home or Pro to see the ad.
On the topic of Microsoft accounts, Microsoft is adding a banner to the Settings app prompting users to add a recovery email address for their Microsoft account.
Microsoft outlined the changes in the builds in separate blog posts (Build 26244,Build 22635.3858)
Windows 11 Build 26244: Changes and Improvements
General
Windows Backup
Settings
Windows 11 Build 22635.3858: Changes and Improvements
File Explorer
Windows Share
For Developers
Other
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
