Microsoft Launching Mobile Game Store to Rival Apple and Google
Microsoft Xbox’s intentions to enter the mobile gaming sphere haven’t been a secret. After years of introducing various methods and options for everyone to enjoy video games, the gaming giant now plans to introduce a brand-new way of playing for mobile audiences. And who would’ve thought the solution was as simple as launching an Xbox mobile gaming app?
At the latest Bloomberg Technology Summit,Sarah Bond, President of Xbox Gaming, discussed a brand-new mobile game store launching in July. This app will act as analternative to Google’s PlayStore and Apple App Store. Sarah Bond also shared her thoughts on how their app plans to avoid the stringent Apple App Store rules for third-party store apps.Sarah Bond,@Microsoft’s Xbox president, announced at#BloombergTechthat the company will launch its own mobile game store in July, creating an alternative to Apple and Google’s app storespic.twitter.com/hj6eLtsGfl— Bloomberg Live (@BloombergLive)May 9, 2024
Sarah Bond,@Microsoft’s Xbox president, announced at#BloombergTechthat the company will launch its own mobile game store in July, creating an alternative to Apple and Google’s app storespic.twitter.com/hj6eLtsGfl— Bloomberg Live (@BloombergLive)May 9, 2024
The initial plan for the Xbox Mobile Gaming Store is to bring their first-party portfolio. This means games likeCandy Crush by King, Minecraft by Mojang, etc. They’ll first start at the web, allowing everyone to access the app store across every device and country.
This minimizes the problem of every app store having different policies. Sarah Bond also claims they’ll add games from partners to their Xbox Mobile Gaming app store in the future, but the current plans are to focus on their titles.
Of course, given the company’s track record, the ultimate goal is to bring the Xbox gaming experience to mobile phones. Bond also echoes this, as she claims there isn’t a store that “goes truly across devices.” This project has been in the works for a long time, with news of a mobile app store in development in 2022. We should get more news about this app store in next month’s Xbox Showcase.
Are you excited about Microsoft’s upcoming mobile game store? Let us know in the comments below!
Sampad Banerjee
Meet Sampad, Beebom’s in-house video game enthusiast and writer. With two years of freelance experience, he has passionately crafted articles about the games he loves. You can find his writings on Sportskeeda, Gamingbolt, and GGTalks.
During work hours, he covers the latest gaming news, creates how-to guides, and occasionally shares video game reviews. In his free time, he enjoys building Gundam model kits, planning his next cosplay, and play his favorite RPG games.
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