McAfee debuts ‘the world’s first automatic’ Deepfake Detector exclusively to select Lenovo AI PCs: “No more wondering, is this Warren Buffet investment scheme legitimate”
McAfee partners with Lenovo to launch a Deepfake Detector tool to keep phishing scams at bay.
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What you need to know
You might know McAfee for its cybersecurity and online protection services, which are designed to help users protect their identities while managing their social media privacy settings. The company recentlyunveiled its AI-powered Deepfake Detector, shipping exclusively to Lenovo’s Copilot+ PCs with dedicated neural processing units (NPUs) to help users identify AI scams and deepfakes.
With the rapid adoption ofgenerative AI, it’s increasingly becoming harder to tell what’s real. AI-powered tools likeMicrosoft’s Image Creator from Designer(powered byOpenAI’s DALL-E 3 technology) can generate sophisticated structural designers, potentiallyrendering architects and interior designers jobless. However, the tools seemingly fail to accomplish simple tasks such as creating a plain white image.
McAfee’s AI-powered detection tool will help mitigate the prevalent issues, including scams and misinformation, that stem from the broad adoption of AI. The company is also debuting a Smart AI Hub packed with resources and interactive elements, to help users build more awareness about deepfakes and AI scams.
According to McAfee’s Senior Vice President of Product, Roma Majumder:
“Knowledge is power, and this has never been truer than in the AI-driven world we’re living in today. No more wondering, is this Warren Buffet investment scheme legitimate, does Taylor Swift really want to give away cookware to fans, or did a politician actually say these words? The answers are provided to you automatically and within seconds with McAfee Deepfake Detector.”
Why you need to be able to identify AI-generated deepfakes
As more professionals adopt generative AI into their workflows, threat actors and hackers have joined the fray, too. Late last year, Microsoft published a new study revealing thathackers are warming up to AIand using the technology to deploy their attacks, making them more sophisticated and harder to identify.
McAfee’s Deepfake Detector has been trained on over 200,000 samples. It will leverage the NPUs in Lenovo AI PCs to conduct the identification process directly from the PC, rather than depending on the cloud. This will help maintain the user’s privacy without compromising speed, a prevalent issue preventing AI from advancing. “McAfee does not collect or record a user’s audio in any way, and the user is always in control and can turn audio detection on or off as desired,” added the company.
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McAfee’s Deepfake Detector runs on-device likeMicrosoft’s new AI featuresthat just shipped to Windows 11 as part ofthe 24H2 releaseexclusively toCopilot+ PCs. This allows the tool to process the data faster while maintaining privacy. It also improves your device’s battery life.
The tool shipped to broad availability on August 21, 2024, in the US, UK, and Australia for English language detection in select new Lenovo AI PCs. It’s also worth noting that customers who buy Lenovo’s new AI PCs will get a free 30-day trial of McAfee Deepfake Detector, with US pricing starting at $9.99 for the first year.
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Kevin Okemwa is a seasoned tech journalist based in Nairobi, Kenya with lots of experience covering the latest trends and developments in the industry at Windows Central. With a passion for innovation and a keen eye for detail, he has written for leading publications such as OnMSFT, MakeUseOf, and Windows Report, providing insightful analysis and breaking news on everything revolving around the Microsoft ecosystem. You’ll also catch him occasionally contributing at iMore about Apple and AI. While AFK and not busy following the ever-emerging trends in tech, you can find him exploring the world or listening to music.
