Logitech decries subscription-based forever mouse that “is not an actual or planned product but a peek into provocative internal thinking on future possibilities”

Logitech’s CEO drew criticism by discussing the concept of a mouse that requires a paid subscription for software updates.

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What you need to know

What you need to know

Logitech CEO Hanneke Faber stirred up controversy lately by sharing the concept of a"forever mouse"that would require a subscription to receive software updates. When pressed about the subscription-based mouse, Faber compared the hypothetical mouse to a luxury watch, such as a Rolex. That clarification added fuel to the flames, as the CEO came off as out of touch with the Logitech customer base.

Since thatinterview with The Verge, Logitech has clarified its plans, or lack of a plan, for a forever mouse. “There are no plans for a subscription mouse,” said Logitech toThe Vergeand other outlets. The clarification went on to state that, “the mouse mentioned is not an actual or planned product but a peek into provocative internal thinking on future possibilities for more sustainable consumer electronics.”

The idea certainly proved provocative when shared publicly. Many online have accused the Logitech CEO of “saying the quiet part out loud.” The new statement also does not address the core issues presented by the concept of a subscription-based mouse.

Missing the point

Missing the point

I think it’s safe to say that Logitech missed the point and failed to understand why people were upset about the concept of a subscription-based mouse. It’s not a question of if Logitech made the mouse discussed. I don’t think anyone assumed Logitech had actually made the mouse and had a warehouse full of them ready to ship. The problem is that Logitech considered the idea in the first place.

A mouse requiring a subscription for software updates is ludicrous at a base level. Thebest miceare some of the only accessories that last for years, if not decades. Designing a mouse to require software updates that cost money is at worst a perfect example of corporate greed and planned obsolescence. At best it’s an executive grossly misunderstanding their company’s customer base.

Logitech could have leaned into the idea of a forever mouse by highlighting the longevity of its products. It’s relatively common to see high-end brands market products as lasting for life. I have a kitchen mixer that my wife and I often joke will be a family heirloom because of how robust it is.

I understand the temptation to find a new revenue stream, but Logitech missed the mark here by a wide margin. If Logitech cares about sustainability and e-waste, it could focus more on partnerships withiFixitto keep accessories in the hands of consumers. Replacing a scroll wheel or a wrist rest is a more sustainable way to keep Logitech accessories working forever, or at least for a very long time.

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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.