How to watch Qualcomm expand its Snapdragon X Series at IFA 2024
Qualcomm’s President and CEO will speak at IFA 2024 about an expansion of the Snapdragon X Series.
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What you need to know
Qualcomm will expand its Snapdragon X Series of processors during IFA 2024. Qualcomm hasn’t shared much about its upcoming presentation,apart from mentioningthat the company will be “bringing powerful performance, efficiency, and AI capabilities to more users with Copilot+ PCs.” The press conference will start on September 4, 2024 at 7 AM ET and go for one hour. During the event, Qualcomm President and CEO Cristiano Amon will speak.
The live stream will be available onYouTube through Qualcomm’s official channel. We’ll also cover the news from the event and all the other major announcements atIFA 2024.
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Qualcomm Snapdragon X Series vs. Intel Core Ultra Series 2
While we don’t know what to expect from Qualcomm’s presentationexactly, it’s probably safe to assume that “expanding the industry-leading Snapdragon X Series” includes additional processors. The question is will whatever Qualcomm announces compete with theIntel Core Ultra Series 2processors announced today or go in another direction?
After years of anticipation, Qualcomm finally launched itsSnapdragon X EliteandSnapdragon X Plusearlier this year. Much of the focus around those chips was about AI, but for most users, that wasn’t the main takeaway. Instead, the performance and battery life of the Snapdragon X Elite and its less-powerful sibling helped PCs powered by the chips earn high marks.
“So, does the Snapdragon X Elite live up to the hype? In short, it absolutely does,” said our Senior Editor Zac Bowden in hisASUS VivoBook S 15 review. “This chip is a beast, outputting incredible performance that you can feel in almost every task. Whether browsing the web with lots of tabs, multitasking through lots of open apps, rendering video and audio, hosting a podcast, or even some gaming, The Snapdragon X Elite can do it all.”
Other devices, such as theLenovo Yoga Slim 7x (Gen 9)andHP EliteBook Ultra G1qhelped make a good impression for Qualcomm’s new processors as well.
With battery life and efficiency turning heads, it appeared that Qualcomm had surged ahead of Intel in some key areas. But now Intel claims its new Core Ultra Series 2 processors deliver battery life than comparable Qualcomm chips, even when tests are performed in devices made by the same OEMs and in the same chassis.
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Intel’s new processors also have up to 48Tera Operations per Second (TOPS)and will becomeCopilot+ PCslater this year. If AI has an effect on consumer buying habits, those could be key factors in choosing a PC.
So now we play the waiting game. Will Qualcomm’s expansion of its Snapdragon X lineup compete with Intel’s new chips in terms of power and efficiency, or will Qualcomm go after a different segment? We’ll find out soon and be able to watch the news streamed live at IFA 2024.
Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
