Apple Likely to Debut ‘Apple Intelligence’ AI System at WWDC 2024

At WWDC 2024, Apple will finally unveil its long-awaited plans to deeply integrate Generative AI into its major apps and features while emphasizing its commitment to privacy and security. According to thelatest report by Mark Gurman,Apple will introduce a new AI system named “Apple Intelligence” which brings a new set of AI features to iPhones, iPads, and Macs.

Apple’s AI approach will involve integrating the technology into as many apps and features as possible. We already know that rather than image and video generation technology, Apple is focusing onAI tools that can ease the daily lives of its users.

The new AI capabilities will be opt-in, meaning Apple won’t push users to adopt them if they don’t want to. That said, not all users will have access to the new AI features. As a processing requirement of AI, users must own an iPhone 15 Pro, 15 Pro Max, or one of the iPhone 16 models coming later this year. If you own an older model,Apple wants you to upgrade to the latest iPhone to use iOS 18 features.If you’ve got an iPad or Mac, they will need an M1 chip at least.Image Courtesy: Mohit Singh

Apple’s AI features will be powered by its own technology and tools from OpenAI. Also, Apple will be seen partnering with OpenAI which powers a ChatGPT-like chatbot for Apple devices.

Apple Intelligence will work mostly on-device and is expected to handle basic AI tasks. This means, Apple’s AI model is powered by the device’s onboard processor and not the cloud. At the moment, there’s no clue what would be the criteria for a basic task, but Apple Intelligence is reported to have a code that determines if a request can be processed on the device or should be passed on to Apple’s servers.

Some of the most rumored and expected new AI-related features and changes for iPhones, iPads, and Macs are:

Mark Gurman has explicitly stated that the AI features will account for about half of Apple’s WWDC keynote presentation, which starts at 10 a.m. Pacific time on June 10 and runs for around two hours. You can watch WWDC 2024 onApple’s official YouTube channel, Apple’s website, the TV app on Apple devices, or theApple Developer websiteor app.

Kanika Gogia

Kanika has been a loyal iPhone user since 2014 and loves everything Apple. With a Master’s in Computer Applications, passion for technology, and over five years of experience in writing, she landed at Beebom as an Apple Ecosystem Writer. She specializes in writing How To’s, troubleshooting guides, App features, and roundups for Apple users to help them make the best use of their gadgets. When not writing, she loves to try out new recipes and enjoy some family time.

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